Though the article does go into more depth than just the simple headline… Colleges better wake up and stop thinking about social media as something they have to deal with, live with, put up with, survive, etc… that kind of attitude will have them on the losing side of this paradigm shift.  As a college, which by it’s very nature tracks in information, if your approach to social media is akin to trying to live with a messy roommate… “I’ll stick it out, survive, and hope things get better,” you are in deep trouble.

Colleges need to start thinking about social media as a paradigm/cultural shift that is redefining what they do and how they do it.  This is an opportunity folks!

Colleges learn to live with social media — (via baltimoresun.com)

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